Global Accessibility Awareness Day GAAD 2015 In India

On May 21, we invite you to participate in Global Accessibility Awareness Day (GAAD). The purpose of the day is to get people talking, thinking and learning about digital (web, software, mobile, etc.) accessibility and users with different disabilities.

The target audience of GAAD is the design, development, usability, and related communities who build, shape, fund and influence technology and its use. While people may be interested in the topic of making technology accessible and usable by persons with disabilities, the reality is that they often do not know how or where to start. Awareness comes first. Read the blog post by Joe Devon that inspired GAAD.

GAAD In Event Hyderabad

Deque Software a leading company in accessibility is putting a event in Hyderabad & here is the agenda,

DON’T MISS THIS AWESOME EVENT AND KNOW MORE ABOUT
• Accessibility Statistics & Laws
• Accessibility guidelines and manual testing strategy – Deque Way
• Accessibility automation tools – WorldSpace, FireEyes, Jim Thatcher’s Favelets
• Live screen reader demos
• Deque products – WorldSpace and FireEyes demos

Please register here by clicking this link

Digital Fest May 16 2015 in Hyderabad

Get together on 16th May, 2015 for the Digital Fest, Hyderabad

All your customers are Online. It’s high time that your business moves online too and leverage digital techniques for marketing.

At ‘Digital Fest’, expect to listen to experts in the domain of digital marketing. leverage on new methodologies and network with other businesses.

Walk in at 9 AM for a meet-and-greet before the registrations happen at 9:30 AM. Here’s the agenda through 5 PM:

9:30 AM – 10:30 AM: Spot Registration and Badge Collection / Networking
Come early to collect your entry badge. Also catch up with other participants and start networking over a cup of coffee.

10:30 AM – 10:45 AM: Welcome Note
Welcome note by the organizers, a short and crisp dialogue, setting the pace for the day.

10:45 AM – 11:30 AM: “Customer Acquisition through Organic Search” by Mohan Reddy
Google is changing its algorithm and making businesses very tough to index and rank. Explore the ways to crack the algorithm and get indexed your site thus rankings

11:30 AM – 12:15 PM: “On-line consumer behaviour” by David Bajam
This session highlights the psychology of online buyer and brings in the facts and real time analysis on consuming patterns. From content , design and ad positioning , this session describes the granularity of consumer thought process

12:15 PM – 1:00 PM: “AdWords for Mobile Audience” by Prasanth
Reach your customers on the go with Ads on Mobile Devices.. Implementing the “New Call Only Campaigns” for Lead generations.
-How to stay ahead with your mobile strategy

1:00 PM – 2:00 PM: Networking Lunch

2:00 PM – 2:45 PM: “How to Create Engaging Content” by Subhorup Dasgupta
Content Marketing is the engine that feeds SEO. Learning and understanding the art and science of content creation not only enhances your application of SEO but also opens up new career opportunities. In this session with Subhorup, we will learn about what goes into creating engaging content

2:45 PM – 3:30 PM: “Lead Generation and Nurturing – Platforms, channels and tools” by Meraj Faheem
We’ll see how you select which platform to go with for generating leads/users via different channels and then nurture them using different tools

3:30 PM – 3:45 PM: Tea Break

3:45 PM – 4:45 PM: Open House : Q & A
The most important session of the day. We will have all the speakers available on the stage for a free wheeling chat

4:45 PM – 5:00 PM: Announcements / Closing Note

Register Here at Digital Marketing Summit

Local SEO Audit

Digital Challenger traffic went down drastically & I realized that my Local SEO Rankings are a major hit. The amount of leads I get from Digital Challenger is very high, these are converting leads & i get at least 2-3 leads each day. I recently came across the Local SEO audit blog post on MOZ & audited my strategy, with few changes my traffic is up & the leads I get convert really well. Here is the blog post on this Local SEO Audit

Local SEO Ranking Factors 2014

One of my favorite subjects in the SEO Consulting space is the Local SEO as it brings results quickly & leads that convert. To game the Local search results means one needs to understand a little about Local Search algorithms & recently MOZ has published their 2014 Local Search Ranking factors.

Check out the local search ranking factors & use the data wisely…it’s very easy to get some quality leads through Google local, Bing local & Yahoo local…Most of my clients either come through word of mouth or through local keyword searches.

How Accessibility Helps SEO and Conversion Optimization

I presented about the correlation between accessibility, search engine optimization & conversion optimization at SEMPO Hyderabad Digital Marketing Summit….it was fun meeting all my old friends & I would like to take this opportunity to thank my colleague Denis Boudreau who helped me to put this presentation.

Want to dominate search optimization in 2014 and bring more conversions with every visitor who lands on your website? The secret is in building accessible applications that both humans and machine algorithms love. With more than 1billion of world’s population being disabled, you cannot ignore this side of market…Google is disabled too & Google always say’s create crawlable & accessible content.

Want proof check YouTube captions, transcripts & slide share’s text only version…..not convinced then check your Gmail & you can find something called “Basic Html View”…Google , Facebook, Twitter etc. care about accessibility and just by following few simple fundamentals you can build a accessible website/application.

Please feel free to reach out to me for any information & also would like to get perspectives of others in the comments.

WAI-ARIA Live Regions

Aria-live regions will help a screen reader user get the dynamic updates on the application without losing the current focus from the activity that is being performed. Aria-live property is extremely useful to make a screen reader user under stand the complex widgets like dynamically updating tables or chat windows etc and the aria live property can be useful for regularly updating news sites, blogs & applications that pull data from social channels, gamification portals etc.

Aria-Live Property

The aria-live property indicates a section within the content that is live and the verbosity in which changes shall be announced. The following values may be used to determine the verbosity,

Aria-live=”off”

Aria-live=”off” indicates that a region is not live & changes will not be announced to the user. This attribute is used when there is a frequently updating content for example tweets & facebook activity that is being pulled into the site. There is no necessity for the user to get these updates by default, how ever user can read these updates by usual navigation.

Aria-live=”polite”

The update must be announced at the next interval. For example when the user stops typing or when the user is waiting for an update to happen & the most important thing to note is that user will not be interrupted by the live region in order to provide the update.

Example breaking news headlines, new offers in ecommerce stores, optin box for blogs etc.

Aria-live=”assertive”

Aria-live=”assertive” will inform the update immediately & this must be used with care as update is announced mmediately this cannot be used in a live region where frequent updates are expected.

For example aria-live=”assertive” can be used for form validation, appearance of new chat windows and one time offer of a product in ecommerce stores.

More examples of Aria live property can be found on the following websites,

Aria live region example1

Aria live region example 2

Aria live regions by juicy studio

Here is a screen capture video explaining all about ARIA live regions & this video is little behind the time, but concept is valid.

Note: I am just sharing the knowledge that I acquired by reading & practicing as accessibility consultant. Lot of this is already available on the web & is sharing it here on my blog so as to make my self an expert in the field & to remember the concepts.

5 Simple Steps To Make Your Website Accessible

Video produced by System Concepts for World Usability Day 2010. This video describes how making your website accessible to people with disabilities improves the usability of your website for people of all abilities. This podcast describes and illustrates five simple ways you can improve the accessibility of your website.

Local Search Optimization Factors 2013

 

 

I took a sneak peak into the Local search Ranking factors released by MOZ community , search engines are changing daily and with all the complex algorithms it has become tough to optimize websites for search engine traffic. But if you ignore local search optimizations you might lose more opportunities in getting more leads.

 

Head over to MOZ community and give a look at the Local Search Optimization Ranking factors for 2013. You don’t have to understand or implement every strategy, make sure you understand few of them and take action where ever you can.

Are you hiring a SEO Consultant in India? Have you asked these questions?

I often get to hear that a lot of SEO Consultants from India are fake, fraud and black hat guys. These remarks frequently come from my friends who outsource a considerable amount of SEO work to India and if they get busted, they ask me to pitch in and get them out of penalties. Very recently, when I pinged a friend to say a quick hello, she asked me if I could recommend some SEO guys from my network. She gave me a list of consultants which she had picked by using Google search. She runs a couple of blogs in a variety of niche markets related to her locality and she doesn’t have any SEO knowledge.

I skimmed through her selection and educated her that nearly 8 of the 10 consultants she picked appeared to be unethical search engine optimizers. She asked me how I could figure that out to arrive at that judgment. I shared the following checklist I use to find if some one is good with Search Optimization or not.

1. Check and recheck the consultants’ website

Ask for the consultant’s website and check for the following:

  • Does it have a good look and feel? Check the design, colors and fonts used etc. It doesn’t matter if it is simple. Try to determine if his website appeals to your eye and judgment.
  • Check if the website does have a blog. As blog is a key part of SEO strategy, it is important to know if the consultant is following the game rules on his own website.
  • Inspect the content on the website as well as the blog. You need to look for spelling mistakes, repeated usage of keywords, sentences that do not make any sense but contain a major number of keyword phrases etc.

These aspects will tell you if he is a spammer or not. From here, you will know if you should move any further. If you are satisfied by in all the three above listed areas, it’s time to move to the next step.

2. Enquire about past clients

With cut throat competition in the Indian SEO industry, a lot of consultants might not talk about current clients for various reasons. So, ask instead, for past clients and enquire specifically, what they did for the client. If the consultant says they did keyword research, competitive intelligence, improved on page and off page factors etc., ask them if you could talk to the past clients and take an opinion of their work. Genuine SEO consultants will always be happy to part with the contact details of happy clients, or will connect you with the client on an email chain. If the consultant is reluctant to let you talk or email any of the past clients without a valid reason, then drop it and look for new consultants.

3. Email works but speak to your consultant

It is easy to fake a lot of things on the web and as is clear from the experience of my friend, Indian SEO is crawling with folks like that. So, once the first two steps are done, it’s time now to talk to the consultant. Many consultants can write stories about the work done, achievements, current clients, past clients etc. over emails or chat messages, but a phone call can make all the difference. By talking to your consultant over the phone, you will know how genuine he is, can feel his command on the subject as he explains to you all the jargons, and his demeanor will give you a hint if he is a committed person or not.

Here’s how you can identify a genuine consultant from a fake one by a phone conversation:

  1. Too many pauses indicate he is unsure of the subject.
  2. Obvious discomfort in talking about his strategies indicate he is in the business for too less a time
  3. Unwillingness, apprehension and/or indefinite deferring of connecting you to a past client indicate that he/she might not be the right person.
  4. His command on language – is the consultant able to explain to you any topic (say, a brief about his company, work done, services etc.) clearly? If he cannot talk well in English, it is very unlikely that he writes well. And SEO Consultants have to be good writers. Most search optimizers normally hire content writers, but they must have a judgment of what is good and bad content. In the SEO game, there are a lot of factors that need constant communication and if your consultant is not good with language, there might be trouble ahead.

These are just few of tips that you can use to pick a good search engine optimization consultant from India. There are tons of methods to figure out and judge the best of SEO consultants.

Do share the post on your preferred social profiles and put your thoughts in comments section. If you have any questions and queries about your SEO campaigns, write in to me in the comments section.