Mindblown: a blog about philosophy.
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The Importance of Case Studies in Digital Marketing
A case study is usually a post-explanatory analysis of an event or a project. Digital Marketing industry relies heavily on case studies as their primary source of lead generation. In an industry whose benchmarks are difficult to determine, case studies play an important role in showcasing the success of a company. Why are case studies…
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Use PPC Remarketing to increase your online sales
Google rolled out Remarketing in early 2010, as a feature that tries to reach users who have clicked on an ad or browsed a website but did not convert into customers. Remarketing can be considered as a second attempt (or third, and fourth) of advertisers to try and convince customers who abandoned a call to…
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Content Unlimited and the Dreaded Writers’ Block
If you are a content writer and have been writing for years, then I am sure you would have encountered the dreaded writers’ block. Churning articles for the print media or the online media is not easy. Especially when you are just starting out on a career in content, you are expected to write several…
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How to write powerful web copy content that boosts product sales
Content is ‘king’ is passé. Good Content is king is the new mantra. Good content means content that your customers can trust. With the advent of Web 3.0, the entire landscape of digital marketing is going to see a sea change. That web copy writing is going to be the most daunting task is a…
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Social media rules to adhere to for sureshot success
Facebook, Twitter, LinkedIn, Pinterest, Flickr, Google+, Tumblr, Slideshare, Instagram, so on and so forth, the list goes on. For a company that’s serious about marking and imprinting its social media presence across the World Wide Web, the Web offers innumerable platforms, and which ones to choose becomes a tough decision. Any social media strategy depends…
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Join Tech Share Event held On 13th & 14th FEB 2014 In New Delhi
Techshare India 2014 to be held on 13th – 14th February, 2014 at New Delhi. Tech Share is a conference and exhibition discussing accessibility and assistive technology at a national level with international participation. Techshare India 2014 will focus on Innovate – Adapt – Evolve theme under four verticals: • Education – Whether it is…
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WAI-ARIA Live Regions
Aria-live regions will help a screen reader user get the dynamic updates on the application without losing the current focus from the activity that is being performed. Aria-live property is extremely useful to make a screen reader user under stand the complex widgets like dynamically updating tables or chat windows etc and the aria live…
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Responsive Design: Being device inclusive
A recent survey by ReturnPath has turned up with interesting numbers, stating that almost 51% of total emails sent in December 2013 were opened in mobile devices as against 27% on desktop and remaining on webmail. The trend started in early 2011, when PC sales dipped down after sale of smart phones shot up and…
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5 Simple Steps To Make Your Website Accessible
Video produced by System Concepts for World Usability Day 2010. This video describes how making your website accessible to people with disabilities improves the usability of your website for people of all abilities. This podcast describes and illustrates five simple ways you can improve the accessibility of your website.
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Social Media Roundup: What’s gone and what’s to come in 2014
As 2013 bids goodbye and ushers the New Year with a lot of expectations, the Social Media scene remains as dynamic as ever. Rapidly changing trends, viral strategies, changing algorithms and the capitalistic tricks of search engines to trap users into using their products have all grabbed headlines in the year past. Several trends were…
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