Digital Fest May 16 2015 in Hyderabad

Get together on 16th May, 2015 for the Digital Fest, Hyderabad

All your customers are Online. It’s high time that your business moves online too and leverage digital techniques for marketing.

At ‘Digital Fest’, expect to listen to experts in the domain of digital marketing. leverage on new methodologies and network with other businesses.

Walk in at 9 AM for a meet-and-greet before the registrations happen at 9:30 AM. Here’s the agenda through 5 PM:

9:30 AM – 10:30 AM: Spot Registration and Badge Collection / Networking
Come early to collect your entry badge. Also catch up with other participants and start networking over a cup of coffee.

10:30 AM – 10:45 AM: Welcome Note
Welcome note by the organizers, a short and crisp dialogue, setting the pace for the day.

10:45 AM – 11:30 AM: “Customer Acquisition through Organic Search” by Mohan Reddy
Google is changing its algorithm and making businesses very tough to index and rank. Explore the ways to crack the algorithm and get indexed your site thus rankings

11:30 AM – 12:15 PM: “On-line consumer behaviour” by David Bajam
This session highlights the psychology of online buyer and brings in the facts and real time analysis on consuming patterns. From content , design and ad positioning , this session describes the granularity of consumer thought process

12:15 PM – 1:00 PM: “AdWords for Mobile Audience” by Prasanth
Reach your customers on the go with Ads on Mobile Devices.. Implementing the “New Call Only Campaigns” for Lead generations.
-How to stay ahead with your mobile strategy

1:00 PM – 2:00 PM: Networking Lunch

2:00 PM – 2:45 PM: “How to Create Engaging Content” by Subhorup Dasgupta
Content Marketing is the engine that feeds SEO. Learning and understanding the art and science of content creation not only enhances your application of SEO but also opens up new career opportunities. In this session with Subhorup, we will learn about what goes into creating engaging content

2:45 PM – 3:30 PM: “Lead Generation and Nurturing – Platforms, channels and tools” by Meraj Faheem
We’ll see how you select which platform to go with for generating leads/users via different channels and then nurture them using different tools

3:30 PM – 3:45 PM: Tea Break

3:45 PM – 4:45 PM: Open House : Q & A
The most important session of the day. We will have all the speakers available on the stage for a free wheeling chat

4:45 PM – 5:00 PM: Announcements / Closing Note

Register Here at Digital Marketing Summit

Local SEO Audit

Digital Challenger traffic went down drastically & I realized that my Local SEO Rankings are a major hit. The amount of leads I get from Digital Challenger is very high, these are converting leads & i get at least 2-3 leads each day. I recently came across the Local SEO audit blog post on MOZ & audited my strategy, with few changes my traffic is up & the leads I get convert really well. Here is the blog post on this Local SEO Audit

How Accessibility Helps SEO and Conversion Optimization

I presented about the correlation between accessibility, search engine optimization & conversion optimization at SEMPO Hyderabad Digital Marketing Summit….it was fun meeting all my old friends & I would like to take this opportunity to thank my colleague Denis Boudreau who helped me to put this presentation.

Want to dominate search optimization in 2014 and bring more conversions with every visitor who lands on your website? The secret is in building accessible applications that both humans and machine algorithms love. With more than 1billion of world’s population being disabled, you cannot ignore this side of market…Google is disabled too & Google always say’s create crawlable & accessible content.

Want proof check YouTube captions, transcripts & slide share’s text only version…..not convinced then check your Gmail & you can find something called “Basic Html View”…Google , Facebook, Twitter etc. care about accessibility and just by following few simple fundamentals you can build a accessible website/application.

Please feel free to reach out to me for any information & also would like to get perspectives of others in the comments.

Local Search Optimization Factors 2013

 

 

I took a sneak peak into the Local search Ranking factors released by MOZ community , search engines are changing daily and with all the complex algorithms it has become tough to optimize websites for search engine traffic. But if you ignore local search optimizations you might lose more opportunities in getting more leads.

 

Head over to MOZ community and give a look at the Local Search Optimization Ranking factors for 2013. You don’t have to understand or implement every strategy, make sure you understand few of them and take action where ever you can.

Are you hiring a SEO Consultant in India? Have you asked these questions?

I often get to hear that a lot of SEO Consultants from India are fake, fraud and black hat guys. These remarks frequently come from my friends who outsource a considerable amount of SEO work to India and if they get busted, they ask me to pitch in and get them out of penalties. Very recently, when I pinged a friend to say a quick hello, she asked me if I could recommend some SEO guys from my network. She gave me a list of consultants which she had picked by using Google search. She runs a couple of blogs in a variety of niche markets related to her locality and she doesn’t have any SEO knowledge.

I skimmed through her selection and educated her that nearly 8 of the 10 consultants she picked appeared to be unethical search engine optimizers. She asked me how I could figure that out to arrive at that judgment. I shared the following checklist I use to find if some one is good with Search Optimization or not.

1. Check and recheck the consultants’ website

Ask for the consultant’s website and check for the following:

  • Does it have a good look and feel? Check the design, colors and fonts used etc. It doesn’t matter if it is simple. Try to determine if his website appeals to your eye and judgment.
  • Check if the website does have a blog. As blog is a key part of SEO strategy, it is important to know if the consultant is following the game rules on his own website.
  • Inspect the content on the website as well as the blog. You need to look for spelling mistakes, repeated usage of keywords, sentences that do not make any sense but contain a major number of keyword phrases etc.

These aspects will tell you if he is a spammer or not. From here, you will know if you should move any further. If you are satisfied by in all the three above listed areas, it’s time to move to the next step.

2. Enquire about past clients

With cut throat competition in the Indian SEO industry, a lot of consultants might not talk about current clients for various reasons. So, ask instead, for past clients and enquire specifically, what they did for the client. If the consultant says they did keyword research, competitive intelligence, improved on page and off page factors etc., ask them if you could talk to the past clients and take an opinion of their work. Genuine SEO consultants will always be happy to part with the contact details of happy clients, or will connect you with the client on an email chain. If the consultant is reluctant to let you talk or email any of the past clients without a valid reason, then drop it and look for new consultants.

3. Email works but speak to your consultant

It is easy to fake a lot of things on the web and as is clear from the experience of my friend, Indian SEO is crawling with folks like that. So, once the first two steps are done, it’s time now to talk to the consultant. Many consultants can write stories about the work done, achievements, current clients, past clients etc. over emails or chat messages, but a phone call can make all the difference. By talking to your consultant over the phone, you will know how genuine he is, can feel his command on the subject as he explains to you all the jargons, and his demeanor will give you a hint if he is a committed person or not.

Here’s how you can identify a genuine consultant from a fake one by a phone conversation:

  1. Too many pauses indicate he is unsure of the subject.
  2. Obvious discomfort in talking about his strategies indicate he is in the business for too less a time
  3. Unwillingness, apprehension and/or indefinite deferring of connecting you to a past client indicate that he/she might not be the right person.
  4. His command on language – is the consultant able to explain to you any topic (say, a brief about his company, work done, services etc.) clearly? If he cannot talk well in English, it is very unlikely that he writes well. And SEO Consultants have to be good writers. Most search optimizers normally hire content writers, but they must have a judgment of what is good and bad content. In the SEO game, there are a lot of factors that need constant communication and if your consultant is not good with language, there might be trouble ahead.

These are just few of tips that you can use to pick a good search engine optimization consultant from India. There are tons of methods to figure out and judge the best of SEO consultants.

Do share the post on your preferred social profiles and put your thoughts in comments section. If you have any questions and queries about your SEO campaigns, write in to me in the comments section.

 

SEO cheat sheet for online marketers by Danny Dover

Ok for all those who don’t know me I am a person with visual impairment, I am becoming blind and I have a huge obsession when it comes to cheat sheets, posters and using the white board. When I saw moz news letter the first thing is this SEO cheat sheet and I took a look at it. Ok the cheat sheet content is great but more than that Danny’s story captured my attention. Even I also made a bucket list on raghava’s blog…Danny you inspired me I will work hard and make all the money necessary to fulfill my dreams and finish that bucket list.

Get the SEO cheat sheet here and please do visit Danny’s lifelisted.com, I am sure it will inspire you.

Web Accessibility Resources

Hello,

When I spoke at the Indi SEO conference in Ahmadabad on the topic How Web accessibility and usability can improve your search rankings and conversions, I gave a deeper thought and decided to put a killer list of tools that can help any web master to check their web pages for accessibility issues.

web accessibility resources

Web Accessibility Testing Tools

Wave – Web Accessibility Evaluation Tool

Wave is a power full tool provided by Webaim.org, this online tools checks your web page for good and bad points and will provides a detailed web accessibility report.

Wave Firefox Toolbar Plug-in

If you are not interested to run web accessibility testing on online version of the Wave tool, you can use the Firefox plug-in and perform an accessibility check for each of the web page. This is mostly recommended as the online tool cannot perform the testing for password protected pages and dynamically generated pages.

FAE- Functional Accessibility Evaluator

FAE is also an online accessibility evaluator like wave… The Functional Accessibility Evaluator (FAE) analyzes web pages for markup that is consistent with the use of iCITA HTML Best Practices . This is built and managed by university of Illinois.

FAE – Functional Accessibility Evaluator Mozilla plug-in

FAE has got a Mozilla fire fox plug-in to check the accessibility of web pages that can help you test password protected and dynamically generated pages.

W3c Web Accessibility Evaluation Tools

World Wide Web consortium has a massive list of web accessibility tools. Please check when they are updated last and use with caution as some of them might be out of date.

Fangs Screen Reader Emulator for FireFox

I haven’t used this plug-in so can’t speak much about it now. Will run my own test and will provide my review soon. Here is a bit of description from the plug-in page, Fangs renders a text version of a web page similar to how a screen reader would read it. The ambition is to help developers understand how an assistive device would resent a website and thereby increase chances of finding accessibility issues early.

Color Checkers

I don’t have much experience using these tools as I am visually challenged my self and can’t comment much on the color contrast and visual design.

Color Contrast

Webaim color contrast checker

Check my colors – Color Contrast

Contrast Analyzer

Color Blindness

Color blind web page filter

Vischeck Color Blindness Simulator

Below links will help you find the authoring practices and more in depth knowledge on web accessibility.

Web accessibility and SEO go hand in hand

Web accessibility guidelines 2.0

WAI-ARIA authoring practices

How to add landmarks in your wordpress or web pages

Web Accessibility Blog by Rakesh

If all the following resources are read and implemented accordingly i can assure that you will achieve a mile stone in terms of creating a highly rich site which can bring you more leads and sales. If you come across any resources links and other things which might be interesting to share let me know in comments section and i will see to that it gets added .