Join Tech Share Event held On 13th & 14th FEB 2014 In New Delhi

Techshare India 2014 to be held on 13th – 14th February, 2014 at New Delhi. Tech Share  is a conference and exhibition discussing accessibility and assistive technology at a national level with international participation. Techshare India 2014 will focus on Innovate – Adapt – Evolve theme under four verticals:

• Education – Whether it is primary, secondary, college level or vocational education, it is imperative for educators, parents and rehabilitation specialist to understand how they can innovate and adapt the existing and new technology to support the student with disabilities. If Education for All has to be a reality, we need to bridge the gap in implementation and provide them with the assistive aids and technologies required to meet their needs. It is important that the authorities in charge of education at all levels realize the reach of technology and implement it to attain Education for All.

• Employability – For employers today, equal opportunity is key, how do we integrate people with disabilities into the corporate culture wherein there are numerous hurdles that people face in using the infrastructure whether physical or technological. How can assistive technology be adapted and implemented so as to develop a self-sustainable population.

• Accessible technology – With technology evolving so fast, ensuring that people with disabilities are included and that web, mobile or any technology is accessible is the key question. The technology companies need to see how they can innovate and adopt to the needs of people with disabilities and how they can ensure that their products and services are accessible to all. People from research and development can bring a whole new meaning to accessible technologies.

• Laws, Policies & Standards – One way to ensure implementation is by enforcing laws, policies and standards that will provide direction on how people can implement accessibility & assistive technology. Various government and non-government bodies can come together to spread awareness, identify gaps and provide solutions.

You can find few more details of the Conference at the links below

About TechShare
Speakers at TechShare
 

 

Schedule & Venue:

 

February 13, 2014 — 9:00 am to
February 14, 2014 — 6:00 pm

India Habitat Center
Gate No. 3, Lodhi Road
New Delhi, New Delhi
India

 

 

 

Below is a youtube video of the Techshare conference held in 2012

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WAI-ARIA Live Regions

Aria-live regions will help a screen reader user get the dynamic updates on the application without losing the current focus from the activity that is being performed. Aria-live property is extremely useful to make a screen reader user under stand the complex widgets like dynamically updating tables or chat windows etc and the aria live property can be useful for regularly updating news sites, blogs & applications that pull data from social channels, gamification portals etc.

Aria-Live Property

The aria-live property indicates a section within the content that is live and the verbosity in which changes shall be announced. The following values may be used to determine the verbosity,

Aria-live=”off”

Aria-live=”off” indicates that a region is not live & changes will not be announced to the user. This attribute is used when there is a frequently updating content for example tweets & facebook activity that is being pulled into the site. There is no necessity for the user to get these updates by default, how ever user can read these updates by usual navigation.

Aria-live=”polite”

The update must be announced at the next interval. For example when the user stops typing or when the user is waiting for an update to happen & the most important thing to note is that user will not be interrupted by the live region in order to provide the update.

Example breaking news headlines, new offers in ecommerce stores, optin box for blogs etc.

Aria-live=”assertive”

Aria-live=”assertive” will inform the update immediately & this must be used with care as update is announced mmediately this cannot be used in a live region where frequent updates are expected.

For example aria-live=”assertive” can be used for form validation, appearance of new chat windows and one time offer of a product in ecommerce stores.

More examples of Aria live property can be found on the following websites,

Aria live region example1

Aria live region example 2

Aria live regions by juicy studio

Here is a screen capture video explaining all about ARIA live regions & this video is little behind the time, but concept is valid.

Note: I am just sharing the knowledge that I acquired by reading & practicing as accessibility consultant. Lot of this is already available on the web & is sharing it here on my blog so as to make my self an expert in the field & to remember the concepts.

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5 Simple Steps To Make Your Website Accessible

Video produced by System Concepts for World Usability Day 2010. This video describes how making your website accessible to people with disabilities improves the usability of your website for people of all abilities. This podcast describes and illustrates five simple ways you can improve the accessibility of your website.

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Local Search Optimization Factors 2013

 

 

I took a sneak peak into the Local search Ranking factors released by MOZ community , search engines are changing daily and with all the complex algorithms it has become tough to optimize websites for search engine traffic. But if you ignore local search optimizations you might lose more opportunities in getting more leads.

 

Head over to MOZ community and give a look at the Local Search Optimization Ranking factors for 2013. You don’t have to understand or implement every strategy, make sure you understand few of them and take action where ever you can.

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Are you hiring a SEO Consultant in India? Have you asked these questions?

I often get to hear that a lot of SEO Consultants from India are fake, fraud and black hat guys. These remarks frequently come from my friends who outsource a considerable amount of SEO work to India and if they get busted, they ask me to pitch in and get them out of penalties. Very recently, when I pinged a friend to say a quick hello, she asked me if I could recommend some SEO guys from my network. She gave me a list of consultants which she had picked by using Google search. She runs a couple of blogs in a variety of niche markets related to her locality and she doesn’t have any SEO knowledge.

I skimmed through her selection and educated her that nearly 8 of the 10 consultants she picked appeared to be unethical search engine optimizers. She asked me how I could figure that out to arrive at that judgment. I shared the following checklist I use to find if some one is good with Search Optimization or not.

1. Check and recheck the consultants’ website

Ask for the consultant’s website and check for the following:

  • Does it have a good look and feel? Check the design, colors and fonts used etc. It doesn’t matter if it is simple. Try to determine if his website appeals to your eye and judgment.
  • Check if the website does have a blog. As blog is a key part of SEO strategy, it is important to know if the consultant is following the game rules on his own website.
  • Inspect the content on the website as well as the blog. You need to look for spelling mistakes, repeated usage of keywords, sentences that do not make any sense but contain a major number of keyword phrases etc.

These aspects will tell you if he is a spammer or not. From here, you will know if you should move any further. If you are satisfied by in all the three above listed areas, it’s time to move to the next step.

2. Enquire about past clients

With cut throat competition in the Indian SEO industry, a lot of consultants might not talk about current clients for various reasons. So, ask instead, for past clients and enquire specifically, what they did for the client. If the consultant says they did keyword research, competitive intelligence, improved on page and off page factors etc., ask them if you could talk to the past clients and take an opinion of their work. Genuine SEO consultants will always be happy to part with the contact details of happy clients, or will connect you with the client on an email chain. If the consultant is reluctant to let you talk or email any of the past clients without a valid reason, then drop it and look for new consultants.

3. Email works but speak to your consultant

It is easy to fake a lot of things on the web and as is clear from the experience of my friend, Indian SEO is crawling with folks like that. So, once the first two steps are done, it’s time now to talk to the consultant. Many consultants can write stories about the work done, achievements, current clients, past clients etc. over emails or chat messages, but a phone call can make all the difference. By talking to your consultant over the phone, you will know how genuine he is, can feel his command on the subject as he explains to you all the jargons, and his demeanor will give you a hint if he is a committed person or not.

Here’s how you can identify a genuine consultant from a fake one by a phone conversation:

  1. Too many pauses indicate he is unsure of the subject.
  2. Obvious discomfort in talking about his strategies indicate he is in the business for too less a time
  3. Unwillingness, apprehension and/or indefinite deferring of connecting you to a past client indicate that he/she might not be the right person.
  4. His command on language – is the consultant able to explain to you any topic (say, a brief about his company, work done, services etc.) clearly? If he cannot talk well in English, it is very unlikely that he writes well. And SEO Consultants have to be good writers. Most search optimizers normally hire content writers, but they must have a judgment of what is good and bad content. In the SEO game, there are a lot of factors that need constant communication and if your consultant is not good with language, there might be trouble ahead.

These are just few of tips that you can use to pick a good search engine optimization consultant from India. There are tons of methods to figure out and judge the best of SEO consultants.

Do share the post on your preferred social profiles and put your thoughts in comments section. If you have any questions and queries about your SEO campaigns, write in to me in the comments section.

 

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Digital Marketing Summit at IIIT, Hyderabad

The morning of 29th September held promise for me, for I was to attend the Digital Marketing Summit being held at IIIT Hyderabad. Conducted by IDONESEO, the summit saw the presence of at least 60 delegates and had 5 eminent speakers to address the eager crowd about the current trends in the Digital Marketing space. The experts invited to speak at the summit were Vipul Taneja, Saptarshi Roy Chaudhury, Raghavendra Satish Peri, Gayathri Choda and Munaz Anjum.

All speakers on stage

All speakers on stage

After a short introductory note, the event started off  with an interesting briefing on Landing Pages by speaker Vipul Taneja. Quoting Steve Jobs, “Design is how it works, not what it looks like or feels”, Vipul detailed the elements of a good Landing Page, the purpose and the action plan for building good landing pages. He gave the examples of websites such as DropBox and Crazy Egg, which have ideal landing pages with not much clutter and very simple designs.

Vipul’s mantra: “Less is good.”

Raghavendra Satish Peri, fondly known to everyone as Raghava, addressed the audience with his touching comment, “You have to answer me guys, I can’t see you” and went on to demonstrate how we can design our web pages to be more inclusive and accessible to the specially abled users. He also managed to answer user queries on digital marketing, proving that a specially abled person can be as good as a marketer as any other individual, if not better.

Raghav on stage during the Q&A session

Raghav on stage during the Q&A session

Saptarshi Roy Chaudhury waved his magic wand of content marketing, detailing the elements of content marketing. With content creation and  distribution being the two pillars of content marketing, Rishi shared with us some interesting statistics on content marketing. According to him, around 90% of marketers are doing content marketing, 25% of marketing budgets are spent on content marketing and apparently, according to eMarketer, a total of 118.4 billion dollars will be spent on content marketing in 2013. He also spoke about how to convert users and website visitors from Prospects into Leads and leads into opportunities. Salient features of good content include exceptional, credible, fun and unique.

Munaz Anjum spoke about changing search technologies and writing for the customer rather than the search engines.

Gayathri Choda was very emphatic on how analytics can change the way we look at content marketing. With keyword analysis through tools such as Google Trends, one can put numbers to results of digital marketing, which, as individuals in this field, we all know how important they are. An interesting tip from Gayathri was, “to identify the negative keywords and do SEO for them.” She also spoke of A/B testing and multi-variant testing.

The meet was quite a success.

The last one hour was allotted for Q&A session, during which, the audience asked speakers how they could market their products, brief content vs. verbose content, search engine keywords packed into a website or a website written for the customer, and lastly, single page website vs. many page websites.

To catch up on more pictures from the summit, do login to Facebook and check out the Fan Page of organizers IDONESEO.

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SEO cheat sheet for online marketers by Danny Dover

Ok for all those who don’t know me I am a person with visual impairment, I am becoming blind and I have a huge obsession when it comes to cheat sheets, posters and using the white board. When I saw moz news letter the first thing is this SEO cheat sheet and I took a look at it. Ok the cheat sheet content is great but more than that Danny’s story captured my attention. Even I also made a bucket list on raghava’s blog…Danny you inspired me I will work hard and make all the money necessary to fulfill my dreams and finish that bucket list.

Get the SEO cheat sheet here and please do visit Danny’s lifelisted.com, I am sure it will inspire you.

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Speaking at digital marketing summit Hyderabad

I will be speaking at digital marketing summit that is going to take place in Hyderabad on Sep 29th, I thought to present on accessibility and go beyond basics. Since this conference is focused on digital marketing rather than core accessibility I thought to do little basics of accessibility and how it can fit in search optimization strategy. But after thinking a lot I want to go beyond this now, I will be doing couple of live reviews of various websites that I visit and it’s going to be really interesting one.

What you will learn from my presentation,

How to create accessible content
How to create great user experience without compromising on accessibility
How to structure your web pages for better SEO
How accessibility will fit into your inbound marketing strategy when you make your applications accessible.

Ideas are still forming in my mind and I am sure this is going to be a great content rich presentation. I am looking forward to do the live site reviews and I will be picking socialsamosa.com, paulwriter.com, digitalsrc.com etc…Need to finalize on which portals I will pick and if there is any specific portal just drop it in comments section.

Want to register for the event then please head to the website www.digitalmarketingsummit.in and get all the necessary details.

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Make your wordpress accessible

In my last post I outlined few of the common techniques of making your blog accessible on any platform and now here I will share few of the resources that can help your wordpress accessible as it is the most common blogging platform and my favorite content management system.

WordPress accessibility on wordpress codex

Make wordpress accessible
Is the official wordpress accessibility blog and you can also follow @wpaccessibility on twitter for more information or to get in touch with wordpress accessibility team.

[slideshare id=23661598&doc=chicago-wordcamp-2013-130629111027-phpapp02]

 

This presentation gives a lot of information about wordpress accessibility and I remember seeing the video of this presentation but unable to find it now. I read the text version of slides and being an accessibility specialist would like to listen to the video for technical aspects. Once I get hold of the video link will be pasted below. Must say text version off the slide gave me the feel that this content is worth spending time and energy.

 

 

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