Facebook, Twitter, LinkedIn, Pinterest, Flickr, Google+, Tumblr, Slideshare, Instagram, so on and so forth, the list goes on. For a company that’s serious about marking and imprinting its social media presence across the World Wide Web, the Web offers innumerable platforms, and which ones to choose becomes a tough decision.
Any social media strategy depends on some basic tenets to witness phenomenal success. These tenets when followed ensure that your social media strategy takes off vertically and once this happens, your company can plan some focused campaigns around each of the channels to leverage and grow their followers.
It’s important to determine which social media channels your company would be focussing on as a part of the digital marketing process. Being everywhere and keeping some profiles dormant is not a very sound idea. Instead, by analysing the area of business and understanding what works for the industry, a company can wisely choose the most important channels for its digital marketing strategy.
2. Visual Candy:
Remember reading boring essays in school? Same is the case with long never-ending essay type articles on the Internet. Content marketing has become the order of the day since the time search engines started giving importance to keywords. Everyone is churning content by the mills. But how do you make your content appealing? Visual candy is very important to grab eye balls and make them stay. So, always represent your content with good relevant images that enhance the context and meaning of your content.
The essence of communication is always a two-way affair. Single-handed sermons do not work anywhere, more so in the online space. How can you elicit interaction from your customers, followers and prospects? You can ask questions – pertinent questions that your followers would be more than happy to answer. Thus starts a conversation. Debate – all the more desirable, but ensure that the area of discussion does not result in a controversy.
4. Hash them all up:
The Internet has come up with so many ways to generate and file conversations. Tagging, categorising, hashtags, etc. are ways of ensuring that your content comes up in searches. Whenever hash tags are used, your content tends to get found globally and you get more traction to your website and social media pages.
5. Gratification Mantra:
Your customers love freebies. Make good use of this general psyche of a buyer prospect and give them a sneak peek to your product by offering free previews or free giveaways. Encourage by requesting reviews and involving bloggers for the same. This not only creates legitimate backlinks but helps you to leverage the popularity of bloggers to your company’s advantage. For example, several beauty product companies have tied up with blogger communities in engaging bloggers to write about their new launches in return for a chance to win big prizes/hampers.
6. Brevity is the key:
Remember that users tend to scroll away from your screen if you have pages and pages of boring content. As discussed in Point 1, in addition to images, if you can keep your social media posts brief and blogs concise, you will have more readers and takers for your social content.
Stay on top of them. Numbers are your strength. Keep a track of how your posts are faring. In fact, these days, marketers are also calculating the best time to post their social media broadcasts in order to catch their readers when they are actually more likely to be online.
Social media is not about random posting and hoping with fingers crossed that followers will increase. It is all about strategy – planning for goals and making those numbers happen.
8. Take feedback seriously:
Your readers are your best judges because they are the ones who take your content and are likely to share it across. So, when you receive negative feedback about any of your content or social posts, take it seriously, acknowledge it and move on with the changes. This not only places you on a credible pedestal but also ensures that your followers feel important, needed and heard.
9. Get personal:
Literally. One-on-one interactions with your audience will take you very far. Communicating with your audience will ensure that they know that you know them personally, and you recognize them. Make them feel important. Address them by name and include them into your community, whatever it may be – Twitter or Facebook. This creates a personal relationship and your audience tends to become loyal to you and your brand.
So, follow these simple rules and you will be there on the top in no time.
If you need assistance in managing your social media presence, do get in touch with us here to understand how we can chalk out a Social Media Optimisation strategy for you.