copywriting
I can’t use keywords in headlines anymore!! (Of course you can, although keywords suddenly stopped being important.) How then does one do Search Engine Optimisation? Wasn’t SEO all about keywords, keywords and more keywords? How does one get to rank online? If not for keywords, how do I get my website perpetual visibility? It was…
If you are a content writer and have been writing for years, then I am sure you would have encountered the dreaded writers’ block. Churning articles for the print media or the online media is not easy. Especially when you are just starting out on a career in content, you are expected to write several…
Content is ‘king’ is passé. Good Content is king is the new mantra. Good content means content that your customers can trust. With the advent of Web 3.0, the entire landscape of digital marketing is going to see a sea change. That web copy writing is going to be the most daunting task is a…
The key to creating good marketing content – whether it is an ad, or a blog post or a deal page – is to make it customer-centric and personal by touching upon the emotional factor. We as human beings are emotional creatures. We click well when a piece of content touches our emotions. When an online marketing…