I presented about the correlation between accessibility, search engine optimization & conversion optimization at SEMPO Hyderabad Digital Marketing Summit….it was fun meeting all my old friends & I would like to take this opportunity to thank my colleague Denis Boudreau who helped me to put this presentation.
Want to dominate search optimization in 2014 and bring more conversions with every visitor who lands on your website? The secret is in building accessible applications that both humans and machine algorithms love. With more than 1billion of world’s population being disabled, you cannot ignore this side of market…Google is disabled too & Google always say’s create crawlable & accessible content.
Want proof check YouTube captions, transcripts & slide share’s text only version…..not convinced then check your Gmail & you can find something called “Basic Html View”…Google , Facebook, Twitter etc. care about accessibility and just by following few simple fundamentals you can build a accessible website/application.
Please feel free to reach out to me for any information & also would like to get perspectives of others in the comments.