As 2013 bids goodbye and ushers the New Year with a lot of expectations, the Social Media scene remains as dynamic as ever. Rapidly changing trends, viral strategies, changing algorithms and the capitalistic tricks of search engines to trap users into using their products have all grabbed headlines in the year past. Several trends were…
The outsourcing industry has seen quite a sweeping change in the last decade and a half. Changing technologies, rapid updates in the online sphere, economic instability across the globe and cost arbitrage are the primary drivers of the outsourcing industry. Although getting digital marketing services outsourced is more of a strategic and a tactical decision…
Secondary marketing is the usage of smaller, often single or two-page, websites as a complement to the main website. These smaller websites serve as an addition to the main website but are of secondary importance. Microsites are also known as landing pages, essentially pages that a customer would land on, after searching for keywords on…
In June this year, on a quiet Friday, dark chocolate brand Bournville by Cadbury kicked off a social media campaign called ‘Tape a Tweet’ simultaneously on Twitter and YouTube. The campaign took into its wake, the Twitterati, Facebookers and YouTubers, triggering funny, excited, curious and creative conversations amongst the followers of the company. The outline:…
The key to creating good marketing content – whether it is an ad, or a blog post or a deal page – is to make it customer-centric and personal by touching upon the emotional factor. We as human beings are emotional creatures. We click well when a piece of content touches our emotions. When an online marketing…
As more and more users add I-pads, tablets, and smart phones to their list of connectivity devices apart from laptops, digital marketing becomes all the more vital for a company to sustain itself in the online space. Not only are today’s companies required to enter the digital marketing arena, they need to also figure out…
What is accessible content?? A case study by Raghavendra Satish Peri on how accessibility and user experience affect search rankings. Learn how to make your website accessible. Book Raghava to speak at your events here.
I took a sneak peak into the Local search Ranking factors released by MOZ community , search engines are changing daily and with all the complex algorithms it has become tough to optimize websites for search engine traffic. But if you ignore local search optimizations you might lose more opportunities in getting more…
I often get to hear that a lot of SEO Consultants from India are fake, fraud and black hat guys. These remarks frequently come from my friends who outsource a considerable amount of SEO work to India and if they get busted, they ask me to pitch in and get them out of penalties. Very…
The morning of 29th September held promise for me, for I was to attend the Digital Marketing Summit being held at IIIT Hyderabad. Conducted by IDONESEO, the summit saw the presence of at least 60 delegates and had 5 eminent speakers to address the eager crowd about the current trends in the Digital Marketing space….