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Get together on 16th May, 2015 for the Digital Fest, Hyderabad All your customers are Online. It’s high time that your business moves online too and leverage digital techniques for marketing. At ‘Digital Fest’, expect to listen to experts in the domain of digital marketing. leverage on new methodologies and network with other businesses. Walk…

A case study is usually a post-explanatory analysis of an event or a project. Digital Marketing industry relies heavily on case studies as their primary source of lead generation. In an industry whose benchmarks are difficult to determine, case studies play an important role in showcasing the success of a company. Why are case studies…

Google rolled out Remarketing in early 2010, as a feature that tries to reach users who have clicked on an ad or browsed a website but did not convert into customers. Remarketing can be considered as a second attempt (or third, and fourth) of advertisers to try and convince customers who abandoned a call to…

Facebook, Twitter, LinkedIn, Pinterest, Flickr, Google+, Tumblr, Slideshare, Instagram, so on and so forth, the list goes on. For a company that’s serious about marking and imprinting its social media presence across the World Wide Web, the Web offers innumerable platforms, and which ones to choose becomes a tough decision. Any social media strategy depends…

As 2013 bids goodbye and ushers the New Year with a lot of expectations, the Social Media scene remains as dynamic as ever. Rapidly changing trends, viral strategies, changing algorithms and the capitalistic tricks of search engines to trap users into using their products have all grabbed headlines in the year past. Several trends were…

The outsourcing industry has seen quite a sweeping change in the last decade and a half. Changing technologies, rapid updates in the online sphere, economic instability across the globe and cost arbitrage are the primary drivers of the outsourcing industry. Although getting digital marketing services outsourced is more of a strategic and a tactical decision…

Secondary marketing is the usage of smaller, often single or two-page, websites as a complement to the main website. These smaller websites serve as an addition to the main website but are of secondary importance. Microsites are also known as landing pages, essentially pages that a customer would land on, after searching for keywords on…

In June this year, on a quiet Friday, dark chocolate brand Bournville by Cadbury kicked off a social media campaign called ‘Tape a Tweet’ simultaneously on Twitter and YouTube. The campaign took into its wake, the Twitterati, Facebookers and YouTubers, triggering funny, excited, curious and creative conversations amongst the followers of the company. The outline:…

As more and more users add I-pads, tablets, and smart phones to their list of connectivity devices apart from laptops, digital marketing becomes all the more vital for a company to sustain itself in the online space. Not only are today’s companies required to enter the digital marketing arena, they need to also figure out…

This post cover some basic things that will help any startup or small business to get started marketing online. my goal here is to get a basic web presence yet powerful enough to get leads that can convert into customers WordPress If you haven’t heard wordpress.com already then head on to the site and create…